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Travel together

" Festival Bellver " is a classical music festival organised by The Balearic Symphony Orchestra . It is celebrated in Mallorca,  in a gothic castle during summer nights every year.

Problem:

The Balearic Symphony Orchestra is failing to be relevant between young adults. Some have expressed their detachment from this institution which is perceived as aging and elitist.

Insight:

Summer is a special time of the year, to which everybody is looking forward to, but due to Mallorca´s tourism based economy, the employability is risen and many native people can´t  travel or have a holiday.

Solution:

This campaign expresses music as an asset to transport you to new places without having to leave the island.  By breaking with the aesthetic of classical music representation, this campaign aims to confront the viewer with the imaginary world everyone is immersed in when listening to music, no matter their age or their social status.

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